Marketing Strategy Of The Company - 861 Words

MGMT 6072 – International Sales Skills Product Strategy Prepared By: Karishma Vasaya Selling Company: Columbia Sportswear Company The company was established in Portland, Oregon, developing equipment for the enjoyment of outdoor activities and sports for more than 70 years. Our company is the business leader in sports products and outdoor attire taking desire in understanding the individuals loving the outdoor activities. Hence, our products like Pants, jackets, boots, shoes, shirts, gloves etc. are all inspected tough so that individuals can enjoy the outdoors longer. Also, these products are well designed and crafted durable. Product Sold: Winter Jackets A water-resistant with multiple layered developed through watertight sheet on the outer surface with soft fabric inside to protect and insulate against chilly winds and frosty snow. Buying Company: Outdoors Magic Ltd (Get your game on†¦Ã¢â‚¬ ¦) Prospect Information: Name: Wal-mart store, Inc Wal-Mart Stores, Inc also known as Walmart manages a chain of department stores offering various products like grocery, fashion, sea food, clothing, electronics, etc. Many people prefer shopping at this store because it is considered as one stop shop. List of Questions: 1. What encouraged you to look into this company for buying products? 2. What qualities do you look in for buying insulated jacket? 3. Which quality is most important to you? 4. What don’t you like to have in a winter jacket? (Any specification likeShow MoreRelatedMarketing Strategy Of A Company1018 Words   |  5 PagesCompanies cannot last without customers and Marketing strategies that aim to develop customer relationships (Ferrell Hartline, 2012). Long time ago, many people didn’t think that having a Marketing Department in a company was very important or necessary. 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And just like their rival Pepsi and every other beverage companies, they also have plans for marketing strategies and their marketing strategies are effective and creative as well. According to Chad and Gabriel (2003)Read MoreMarketing Strategy Of Yum Company Essay1440 Words   |  6 PagesOverview/ Yum! Brand in China; On a global scale, YUM brand is the largest restaurant company in the world with 13 billion in total revenue in 2014. In the year 2014, Yum! Brand has opened over 1000 international units with an average of 3 units opening a day. This rate of expansion is unheard of in the modern restaurant business. Yum! Brand first entered the Chinese market through opening a KFC store in Beijing, the first of its kind in China, in 1987. Since 1987, YUM! Brand has successfullyRead MoreMarketing Pricing Strategy For A Company929 Words   |  4 Pagesgood pricing strategy that is suitable to the company’s current position in the market in order to increase profit. When adopting a well set pricing strategy, the company has a key option to stay feasible. To earn more profit, a company should avoid raising the price of a product especially during an economic recession. This action will only raise the risk of a company hitting a major loss in the product market because of the price factor. A product mix pricing strategy is the strategy for settingRead MoreMarketing Strategy Of Pipeworks Brewing Company1128 Words   |  5 Pagesproduct. A company’s product success is determined by it’s brand strategy. Hammond (2015) mentions that â€Å"A dynamic and memorable brand strategy m ust include both the brand personality (visual: graphics, colors, images, etc.) and the brand positioning (messaging: the words used to bring brand to life). That said, the brand personality and positioning should make consumers aware of the product being offered. (BOOK CITE) states that â€Å"A company lives or dies based on brand awareness. Consumers cannot buyRead MoreMarketing Strategy Of Pepsi Soda Company Essay1230 Words   |  5 PagesAmerica. The company has rapidly grown and spread all over the world. Currently the coke company has been founded in 200 countries and over 84000 suppliers. Despite the great expansion, the company has been facing challenges in global market, where the products are said not to be nutritional. The Coke Company has come up with strategies to enhance international and global competition. Pepsi Soda Company is one of the greatest competitor since it produce the same product. The marketing strategy pursed

Financial Performance of the Skylark Company Essay

Essays on Financial Performance of the Skylark Company Essay The paper "Financial Performance of the Skylark Company" is a good example of an essay on finance and accounting. Skylark Co. Ltd operates a wider range of housekeeping and table service restaurants. The Skylark Company is of a Japanese origin founded in 1962 and based in Japan.   By August 31st, 2014, the company’s long-term business objectives had managed to acquire 3,005 restaurants in Japan and internationally.   This company is also involved in the sales and planning of goods sold in the restaurants, transportation of food products and restaurant cleaning. The provision of a wider range of hotel and restaurant products has maximized the profit margins of Skylark Co. Ltd. This research paper provides an overview of Skylark Co. Ltd.   Additionally, it explains the future expectations of this company, whether its future predicts booms or bumps in its business operations.Conducted a number of roadshows that were aimed at promoting its operations in order to capture a wi der customer base planned for $987 million (Morgan n.p). These roadshows provided diversification in the goods and services offered by the Skylark Company. Additionally, this company ventured into three breweries as an anchor investment in the roadshows business promotions.   Suntory Beers and Spirits, Asahi breweries and Karim holdings pledged 4.9 billion yen, 4.1 billion yen and 4 billion yen respectively in the Skylark at the IPO price. This boosted the shareholder’s capacity in this company, and the shareholder's index moved to 94% in secondary indexing and 6% in the primary share indexing (Morgan n.p). The Bain capital acquired by Skylark Co. Ltd was at $ 2.1 billion in 2011. This divested a third of this company’s stake, which remained a major shareholder in the Japanese money market and banks. Currently, the Skylark Company owns about 186 million shares of the restaurant chain operator. This company also plans to sell 23.3 million shares to the international i nstitutional investors and about 45.5 million shares in the domestic market tranche (Morgan n.p).   Ã‚  The future of the Skylark Company is enshrined in the merger and conglomeration of this company’s’ products. This company plans on venturing into the international manufacturing of beverages and venturing into food distribution services. It also plans of merging with Japanese industrial partners, which will boost its sales by an additional 2%. According to the current Skylark management team, a combination of this company and two private equity firms will boost its sales to about 66.5 million shares (Morgan n.p). This enrollment of shares indexing will boost this company’s secondary tranche by an extra 7 million shares in the near future. The primary shares on offer will also be increased to a total of 4.1 million.In summary, this company’s price as per now is at the bottom of the range at $690. In the progress, the company’s price is expected to rise as it plans on highly competitive sales of its shares.   This company’s recruitment marketing range through a competitive sale of its shares would be above the earlier minimum indicative price. The plans for this recruitment marketing system would rise to a minimum of $2 billion. Lastly, the company plans to adopt strict growth policies to curb the weak IPO performances.

Education system in Hard Times Essay Example For Students

Education system in Hard Times Essay Hard Times was written in the Victorian period around 1854 when work had became more important. Coketown is meant to represent a typical Victorian town where people were rapidly moving, to work in the mills. However there was no housing for these people and the town is very polluted. Life for the working class was hard; they became a unit with no identity. In Hard Times they are referred to as the hands indicating they have lost their identity in the factory system and are only valued for their ability to work and produce goods using their hands. They worked long hours, many doing dangerous tasks, for very little money and lived in poor accommodation. The rich Victorians, generally, were in charge of the poor and could control them. The rich people lived in big houses, had access to entertainments like the theatre and could have their children home tutored. In this period there was no state funded education system, however many factory owners set up schools in towns for their workers children. This is the case in Hard Times. Charles Dickens was appalled at the conditions for the working class and wrote the novel to show the middle and upper classes just how bad the conditions were. He hoped that after reading Hard Times they would sympathise and understand the working class, and improve conditions for them.  Dickens has a very negative view on the education system he felt it was useless and of no value to the children and their futures. There were lots of pupils in one classroom with boys and girls separated by a gap in the middle. The teachers were powerful and squeezed any individuality out of them and constantly promoted facts. They were taught in military style and not allowed to have any fun or fancy. Many of the children were frightened at school. Dickens strongly disagreed with this system and thought the children didnt learn anything from it. There are three adults involved in the opening chapters of the novel within the classroom; Mr Gradgrind who is the local factory owner and funds the school, Mr MChoakumchild, the teacher, and an unnamed gentleman; a government officer. Dickens presents all three characters as hard and square. Mr Gradgrind becomes a caricature at the start of the novel. The speakers square wall of a forehead the speakers mouth which was wide, thin, and hard set.  This gives the reader the impression that he is a strong character, set in his ways and wont negotiate. The use of square indicates he is not a fair, rounded person. By the end of the novel he develops beyond this. Gradgrind likes to calculate things, its what he does best. With a rule and a pair of scales ready to weigh and measure any parcel of human nature and tell you exactly what it comes to.  Dickens again reiterates Gringrinds love of facts and how he thinks they are the one thing needful. It implies he doesnt have an opinion on human nature he can just calculate what its worth. We become aware that Gradgrind seems to have taken his theories to a ridiculous level and is no longer able to make judgements or use his instinct. He doesnt recognise his childrens needs or unhappiness. The government officer is described as a professed pugilist this indicates he is a fighter, stubborn and will fight for what he believes. When he questions the children his questions are likened to a punch being thrown at them, giving us the impression that the children are frightened at school. Dickens also uses significant names to manipulate the impression the reader gets of the characters. Gradgrind implies hardness and that he is grinding at the mill of knowledge; grinding factual information into children. Mr MChoakumchilds name suggests he chokes the childrens imagination, rams facts down their throats until they choke. Dickens creates the characters of the adults to emphasise the poor education system. He presents them as hard people who should not be working with children and do not know what is best for them. .u4213418ac75a55ebcb7051bfd1d2f7d4 , .u4213418ac75a55ebcb7051bfd1d2f7d4 .postImageUrl , .u4213418ac75a55ebcb7051bfd1d2f7d4 .centered-text-area { min-height: 80px; position: relative; } .u4213418ac75a55ebcb7051bfd1d2f7d4 , .u4213418ac75a55ebcb7051bfd1d2f7d4:hover , .u4213418ac75a55ebcb7051bfd1d2f7d4:visited , .u4213418ac75a55ebcb7051bfd1d2f7d4:active { border:0!important; } .u4213418ac75a55ebcb7051bfd1d2f7d4 .clearfix:after { content: ""; display: table; clear: both; } .u4213418ac75a55ebcb7051bfd1d2f7d4 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u4213418ac75a55ebcb7051bfd1d2f7d4:active , .u4213418ac75a55ebcb7051bfd1d2f7d4:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u4213418ac75a55ebcb7051bfd1d2f7d4 .centered-text-area { width: 100%; position: relative ; } .u4213418ac75a55ebcb7051bfd1d2f7d4 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u4213418ac75a55ebcb7051bfd1d2f7d4 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u4213418ac75a55ebcb7051bfd1d2f7d4 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u4213418ac75a55ebcb7051bfd1d2f7d4:hover .ctaButton { background-color: #34495E!important; } .u4213418ac75a55ebcb7051bfd1d2f7d4 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u4213418ac75a55ebcb7051bfd1d2f7d4 .u4213418ac75a55ebcb7051bfd1d2f7d4-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u4213418ac75a55ebcb7051bfd1d2f7d4:after { content: ""; display: block; clear: both; } READ: What do we learn about Blanche's character? EssayThe pupils are addressed by number and not name, this shows they are stripped of their identity and personality. Gradgrind believes what children have to offer is not important; they do not need opinions, imagination thoughts and ideas he thinks all they need is facts.  In this life we want nothing but facts.  This clearly shows his attitude and emphasises the point that he will not only feed them facts but he will strip them of everything else. A number or calculation may also be easier for Gradgrind to remember and comprehend as he is a man of fact and calculations. The relationship between the pupil and teacher isnt p ersonal. This shows they were taught in a military style.  Dickens introduces Bitzer and Sissy to show a contrast, and the effects of the education system. Sissy is from the circus and Bitzer has been in the school all his life. Bitzer is the model pupil.

The Long Way to Confession in Fyodor Dostoevskys Crime and Punishment

One of the greatest psychologists in the world literature, the Russian writer Fyodor Dostoyevsky employed his literary talent in order to explore the most obscure and intricate nooks of human nature.Advertising We will write a custom research paper sample on The Long Way to Confession in Fyodor Dostoevsky’s Crime and Punishment specifically for you for only $16.05 $11/page Learn More Delving unprecedentedly deep in the mysteries of human soul, he created his novels that present outstanding examples of psychological analysis of the most morbid issues and ideas. Dostoyevsky’s famous Crime and Punishment features a poor ex-student Raskolnikov who commits a premeditated murder of an old prosperous pawnbroker excusing his actions by the demands of the greater good and the general justice. However, despite those exalted aims, Raskolnikov suffers pangs of conscience and mental anguish for a prolonged time before he finally ventures to confess his crime. The act of confession is one of the central themes in Crime and Punishment, since it is the climax point of the novel signifying crucial changes in Raskolnikov’s mental and physical state. As such, the genre of confession was not new for literature: started as early as 400 AD by the Confessions of St. Augustine, the genre of intimate avowals of one’s secret sin enjoyed a growing popularity in European literature of the nineteenth century. In the eighteenth century Jean-Jacques Rousseau widely applied this genre in his autobiographical writings. Remarkably enough, Dostoyevsky repeatedly referred to Rousseau’s confessions, polemicizing with the latter’s interpretation of the genre. Traditionally, confessional genre was viewed as â€Å"a narrative in which the confessor recounted some secret crime or scene and then depicted the gradual reform and rebirth that resulted from pangs of conscience and expiation through suffering† (Lantz 364). But wh ile Rousseau’s confessor’s were represented as inherently virtuous beings, Dostoyevsky rejected such interpretation of the penitent and viewed the nature of man as not virtuous but â€Å"innately stupid and limited† (Lantz 365). This latter approach is by large reflected in Crime and Punishment which was supposedly conceived as a novel titled â€Å"Confession† (Frank 60; Lantz 71). Committing murder under a fanatical belief that his unlawful and inhumane action could be justified by a higher purpose of liberating the world from an evil parasite, Raskolnikov represents a supercilious figure lost in lofty and overweening ideals which contrast his miserable daily existence. The crime he commits is provoked not so much by financial need as by his desire for self-assertion as a unique and heroic personality. As Svidrigailov states in his dialogue with Dounia,Advertising Looking for research paper on literature languages? Let's see if we can help you! Get your first paper with 15% OFF Learn More â€Å"Napoleon attracted him tremendously, that is, what affected him was that a great many men of genius have not hesitated at wrongdoing, but have overstepped the law without thinking about it. He seems to have fancied that he was a genius too — that is, he was convinced of it for a time. He has suffered a great deal and is still suffering from the idea that he could make a theory, but was incapable of boldly overstepping the law, and so he is not a man of genius.† (Dostoyevsky 507) Having forced himself into a presumably heroic action and thus demonstrated his non-conformity with the social standards, Raskolnikov soon finds himself overcome by a mental disorder that necessitates him to seek a way out of the emotional instability and physical indisposition he experiences. Inherent in every psychological situation, there are obvious choices before Raskolnikov: either to relieve his suffering rapidly by committing suic ide or to go through the pangs of conscience and confess his crime to the world. The idea of suicide comes to Raskolnikov not once; he repeatedly faces suicide committed by others, and those incidents trigger decisive changes in his life attitudes and policies. On one occasion, having witnessed a woman drown herself in the Neva River, he gives up his initial intentions of putting an end to his life and resolves to resume an active life attitude: â€Å"Enough! †¦ Life is real! †¦ My life has not yet died with that old woman!† (Dostoyevsky 176–178, 197–198). On another occasion, learning of Svidrigailov’s suicide he finally decides to confess his crime to the police. With regard to Svidrigailov there emerges another significant connection in the novel. Svidrigailov symbolizes the cynicism of life, and Raskolnikov falls into deep despair at such attitude of nihilism. In Svidrigailov’s suicide he sees the defeat of disbelieving attitude and t herefore turns to faith in search of salvation. A demonstrative scene in this respect is the episode when Sonia is apprehensive of Raskolnikov’s suicide for â€Å"his lack of faith† and he suddenly turns up asking her for a cross (Dostoyevsky 537–538). This act symbolizes that Raskolnikov’s inner struggle between suicide and confession, between disbelief and faith, has ended in the victory of the latter and in acceptance of God as the only judge to the world’s injustice (Peace 73). By saying â€Å"I have come for your cross, Sonia†, Raskolnikov admits his improper act and states his intension to confess his crime publicly and accept all the consequences of his misdeed (Dostoyevsky 538). Sonya is another key character of the novel: she assists Raskolnikov with his arrival at the necessity for confession and reunion with the moral world. She is the first person to whom the murderer comes with his confession, and the way she reacts to his revel ations is decisive for the future development of events.Advertising We will write a custom research paper sample on The Long Way to Confession in Fyodor Dostoevsky’s Crime and Punishment specifically for you for only $16.05 $11/page Learn More Her understanding and empathic reaction to his words — â€Å"But aren’t you suffering, too?† â€Å"It’s better I should know, far better!† â€Å"Only speak, speak, I shall understand, I shall understand in myself!† (Dostoyevsky 430), — and her encouragement of confession and letting the sin off his soul by bowing down and kissing the earth he has defied open a promise of forgiveness and regaining harmony with the world of morality. Before talking to Sonia, Raskolnikov’s â€Å"guilt and the wish to confess were as strong as his rage† (Breger 34). After it, the rage was gone and only the guilt and the urge of confession were left, since he realize d that confession would be the only way to shed off his guilt and cease the remorse. In the figure of Raskolnikov, Dostoyevsky demonstrates an example of a personality split between two extremes: on the one hand, Raskolnikov aims at restoring the world justice; on the other hand, he realizes the wrongfulness of his crime. Since Raskolnikov by large grants his first extreme on an arrogant idea of uniqueness and superiority rather than pure justice restitution, he is punished by moral suffering, as well as physical illness. The only way-out envisioned by Dostoyevsky in this case is in faith and grace that provide ultimate redemption. Raskolnikov achieves faith through a long struggle between his nihilism, disbelief, and despair on the one hand, and Sonia’s call to repentance and public confession, on the other hand. The resulting love Raskolnikov acquires in the end can be thus seen as a sign of heavenly grace and rewards for his resignation and righteousness. Works Cited Brege r, Louis. Dostoyevsky: The Author as Psychoanalyst. New York, NY: New York University, 1989. Print. Dostoyevsky, Fyodor. Crime and Punishment. Trans. Constance Garnett. Charleston, SC: Forgotten Books, 2008. Print. Frank, Joseph. Dostoyevsky: The Miraculous Years, 1865–1871. Princeton, NJ: Princeton University Press, 1995. Print.Advertising Looking for research paper on literature languages? Let's see if we can help you! Get your first paper with 15% OFF Learn More Lantz, Kenneth. The Dostoyevsky Encyclopedia. Westport, CT: Greenwood Press, 2004. Print. Peace, Richard Arthur. Fyodor Dostoyevsky’s â€Å"Crime and Punishment†: A Casebook. New York, NY: Oxford University Press, 2006. Print. This research paper on The Long Way to Confession in Fyodor Dostoevsky’s Crime and Punishment was written and submitted by user Gabriel Cherry to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.